Collaborating with an already existing brand (A Killer and A Sweet Thang) on a hypothetical brand created by Valentina Calvar (graphic design) and myself; Insum was created.

Students of ages 18-25 face various pressures nowadays in society, especially more so with out ever-changing environment and the influences of social media. As shown by our research, the most common issues they are dealing with are in regard to the lack of a sense of belonging. Alongside with sex educational platform, 'A Killer and A Sweet Thang', our brand 'Insum' aims to create an intimate product that would aid our target audience experience a sense of belonging through comfort and nurture.